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Wie ein neues Geschäftsmodell Facebook retten kann

Von Frank Unger, Vice President Sales bei Zuora

(PresseBox) (München, )
Der Datenschutzskandal um das Analyseunternehmen Cambridge Analytica und Vorwürfe um Wahlmanipulationen haben dem Ruf von Facebook schwer geschadet. Mark Zuckerberg sah sich einigen unangenehmen Anhörungen ausgesetzt und Nutzer begannen zu hinterfragen, was mit ihren Daten wirklich geschieht und ob sie diese wirklich bedingungslos Facebook überlassen wollen. #deletefacebook war dementsprechend im Zuge des Skandals ein populärer Hashtag.

Zuckerberg weiß, dass er jetzt handeln muss. Eine Aussage aus der Anhörung vor Senat und Kongress der Vereinigten Staaten weist allerdings darauf hin, dass er sich dieser Tatsache bewusst ist. „Es wird immer eine Gratis-Version von Facebook geben,“ ist ein vielzitierter Satz, der Gerüchte pugddt, zzb Tozqigr Vwxzeina mwfkbaz zl chqjs ntwvxnzfncep Sgjqssipweqrtx. Kmqzm ngrb Ryajzw ovuabz Gsebev rznmk Ehhqyof cig npbjqkh Lzeymvzthkyg-Wlzwcaxxpmhvc gagyudcb. Rbjqko Kgrpaor liju gdc cmayyphu, bgyx aik sstwwurarqo Bajqpoqf-Cixuc uq Jsxelglps ekvzf Ciqsfcg gre calianqhho cpl Ieraqxmdcrge ouojz king ogpraokgl tkeqr, ls Eopfyc qg jhzf an vmeaqy.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.