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Frost & Sullivan Award Recognises ZMDI's Commitment to Developing Innovative, 'Green' Products

(PresseBox) (London/Dresden, ) The Frost & Sullivan '2009 European Sensors & Sensor Interfaces Green Excellence Product Innovation Award,' is presented to Zentrum Mikroelektronik Dresden AG (ZMDI). The award recognises the company's energyefficient sensor interfaces, sensor signal conditioners, temperature sensors and other applicationspecific integrated circuits (ASICs) that have helped customers in the automotive, medical, industrial and consumer industries to meet the world's growing demand for energyefficient solutions. Ultimately, ZMDI's energyefficient products have been a part of realising a greener environment, with a dedicated focus on extending battery life, saving fuel and reducing carbon emissions.

"ZMDI's ability to design, develop and produce sensors and sensorrelated products that support green excellence through energy savings, fuel savings and reduced carbon emissions and its responsibility and commitment to produce new energyefficient products by investing €15.0 million in R&D, despite the current economic crisis, make the company the deserving recipient of this award," explains Frost & Sullivan Research Analyst V. Sankaranarayanan.

Although there are several ways of safe disposals, one of the ways of reducing frequent battery disposals is to extend its lifetime. ZMDI's application specific standard products (ASSPs) consume less battery power and extend its life.

ZMDI's notable energyefficient ASSPs are ZMD21013, ZMD31014 and TSic. These are examples of three different ASSPs (an interface circuit, a signal conditioner and a temperature sensor IC, respectively), but they serve a common objective of saving battery power or extending battery lifetime wherever they are used.

"This has a direct impact on realising a greener environment, as the number of batteries disposed is reduced significantly," notes Sankaranarayanan. "Lower power consumption results in extended battery life, which ultimately results in fewer disposals. These ASSPs, therefore, have a greater role in reducing the environmental burden rather than only in consuming less power."

ZMDI's ASICs have also contributed significantly in reducing the impact of climate change by saving fuel that ultimately results in reduced carbon emissions. The company manufactures a wide variety of ASICs to help original equipment manufacturers (OEMs) or tierone companies to make applications, such as power steering or heating ventilation air conditioning (HVAC) systems, more efficient.

ZMDI's ASICs are used for electrical power steering (EPS), which has replaced the traditional hydraulic steering system in passenger cars. The company's contribution lies in eliminating the constantly running hydraulic pump, simplifying the manufacturing process and reducing vehicle weight.

"This application supports greater energy efficiency, translating into massive fuel savings," adds Sankaranarayanan. "Though fuel saving is important for the passenger car owner, the reduced impact of climate change in terms of reduced C02 emissions that follows from such fuel saving is much more significant."

Other examples of applicationrelated energy efficiencies from ZMDI include: electronic throttle control (saves fuel by managing the engine torque to an optimum) and pressure sensing for HVAC systems (saves electricity by reducing the workload of the compressor).

Its current product portfolio, as well as its plans for the future, suggests that products from ZMDI will consistently be energy efficient. On the anvil are intelligent battery systems, oil condition/quality sensing, power management ICs, wireless metering and energy harvesting.

The Frost & Sullivan Green Excellence Award in Product Innovation is presented to a company that has demonstrated unique product design and development initiatives, which is aligned with a sustainable and environmentally conscious objective within its industry sector. This Award signifies the company's identification of a unique and revolutionary solution with significant environmental benefits, while presenting tremendous market potential simultaneously. Moreover, the Award also signifies that the company's overall business strategy is sound and poised for success.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through indepth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

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Zentrum Mikroelektronik Dresden AG

Founded in 1961, Zentrum Mikroelektronik Dresden AG is a leading supplier of ontime, innovative, robust, high precision, and costeffective analog mixedsignal silicon solutions for energy efficiency in automotive, mobile medical appliances, industrial automation and consumer devices. ZMDI specializes in design and marketing of high temperature, high voltage and ultra low power applicationspecific integrated circuits (ASICs) and applicationspecific standard products (ASSPs). Its advanced circuitdesign expertise allows it to offer ICs with operating temperatures as high as +160°C, and voltages from 0.85 V to 40 V. Headquartered in Dresden, Germany, ZMDI has 280 employees worldwide and serves customers from the company's offices in Dresden, Stuttgart, Munich Germany; Milano, Italy; Paris, France; the U.S. Pocatello, ID, Melville, NY; Tokyo, Japan and Taipei, Taiwan. ZMDI has design centers in Dresden, Stuttgart, Germany; Varna, Bulgaria and Madison, Wisconsin.