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Spielethema Pokemon schießt auf Platz 1

zentrada-Lizenzbarometer Mai - August 2016

(PresseBox) (Würzburg, )
Das Spiele- und Social-Media-Thema Nummer Eins hat nun auch den Lizenzproduktemarkt erreicht. In kurzer Zeit schoss "Pokemon" an Frozen vorbei auf die erste Position und bricht damit die Dominanz von Disney.

Das zentrada-Trendbarometer analysiert das Such, Klick und Kaufverhalten auf den acht zentrada-Großhandelsmarktplätzen in Europa und gibt Aufschluss über die Marktentwicklung im Lizenzartikelgeschäft.

In den Medien ist die Diskussion um Menschen, die auf den Straßen virtuelle Monster suchen noch immer präsent. Nun hat der Hype um die kleinen gelben Monster auch die Warenmärkte der Lizenzartikelbranche erreicht. Im Nachfrageindex von zentrada belegt Pokemon mittlerweile den ersten Platz.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.