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zebra-audio.net GmbH & Co. KG Pfuelstrasse 5 - Aufgang III 10997 Berlin, Germany http://zebra-audio.net
Company logo of zebra-audio.net GmbH & Co. KG
zebra-audio.net GmbH & Co. KG

Wie Podcast-Werbung das Markenimage stärkt: zebra-audio.net und Opel legen Werbewirkungsstudie vor

(PresseBox) (Berlin, )



Einblicke in die Wirkung von Werbung stehen beim Trend-Medium „Podcast“ noch am Anfang
Repräsentative Studie bestätigt hohe Werbewirkung von Podcast-Ads, gerade beim Markenimage und in schwer zugänglichen Zielgruppen
Imagewerte in den Kategorien wie Innovation, Modernität und Nachhaltigkeit verbessern sich um bis zu 27 Prozent


zebra-audio.net, das Fullservice-Netzwerk im Bereich Podcast, veröffentlicht gemeinsam mit dem Automobilhersteller Opel die Studie „Werbewirkung von Podcast-Kampagnen“. Die Studie untersucht den Einfluss der fünfmonatigen Werbekooperation von Opel mit dem Podcastformat „Beste Freundinnen“ auf Faktoren wie das Markenimage und leitet empirische Erkenntnisse über die Kooperationswahrnehmung ab. Die repräsentative Studie wurde durch das unabhängige Markt- und Mediaforschungsinstitut [m]SCIENCE GmbH thtyyfkpnjcw. Xnw Hjsymti-Zzlneeuz trq Tzcv ysroc hfjq uplwjvoflb Ukwfg-Ovmcxoh-Lapatbzi jig tfq Sqzcfuow-Etsaerwzrld dow Ujpxhdelstzncdqi ggz Tefv.

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