Press release BoxID: 409892 (XLNT Advanced Technologies)
  • XLNT Advanced Technologies
  • Proostwetering 50
  • 3542 AH Utrecht (The Netherlands)
  • Contact person
  • Mike Lethby
  • +44 (1403) 275919

Reed Rigging Strengthens XLNT CyberHoist's North America Network

(PresseBox) (Utrecht, Netherlands, ) XLNT Advanced Technologies today announces a significant addition to its North America XLNT CyberHoist rental network. Chicago based Reed Rigging, the largest show rigging company in the Midwest, has taken delivery of its first rental-ready XLNT CyberHoist motion control system, including two InMotion3D control systems and eight XLNT CyberHoist CH500 half-ton intelligent chain hoist motors.

Michael Reed, President and founder of Reed Rigging, said: "I recognized the potential of XLNT CyberHoist as a unique product on its US tour debut, Phil Collins' Last Final Farewell World Tour. As motion control has become an increasingly important tool for artists, designers and producers, I and our Production Rigging Manager, Neil Montour, have compared XLNT CyberHoist with other motion control brands and concluded that nothing matches its combination of accuracy, intuitive operation, reliability and quietness. We also appreciate that the XLNT CyberHoist product family is continuing to grow and will be applicable in even more market sectors in the future. XLNT's commitment is unquestionable and we want to grow our motion control business with them."

Reed Rigging Inc. has designed, engineered, and installed overhead lifting and support equipment for the last eighteen years. The company's Equipment Rentals division maintains the largest inventory of stage rigging equipment in the Midwest, backed by the expertise of an ETCP certified production staff. Its Production division provides engineered designs, equipment and ETCP certified staff for a wide array of touring and corporate clients. Reed Rigging's Permanent Installations group provides permanent rigging systems for theaters, schools, museums, and houses of worship.

"We are absolutely thrilled to be able to offer this outstanding technology to our clients," said Reed Rigging CEO Steve Johns. "We have spent the past two years evaluating motion control systems being used on tour, which gave us a clear insight into the real-world requirements of the motion control rental market. But when XLNT demonstrated an XLNT CyberHoist system for us, we were so impressed by its positional accuracy, robustness, quiet operation and simple, flexible programming, that we were convinced it was the best solution to meet the needs of our customers."

He added: "With the backup of XLNT Advanced Technologies' North America offices and the company's global reach and presence in every continent, we are able to offer this service to tours and events of every size."

The agreement follows the opening of the first XLNT CyberHoist East Coast office in October 2010, providing sales, training and customer support for North America based in Manheim, PA. A West Coast support point in Los Angeles will be confirmed shortly.

Marc van der Wel, Commercial Director at XLNT Advanced Technologies in the Netherlands, said: "We are delighted to sign an agreement with a company as well respected as Reed Rigging. Their endorsement and presence in the market will add to our other rental partners in making XLNT CyberHoist the leading motion control brand in North America."

XLNT Advanced Technologies

XLNT Advanced Technologies develops specialist solutions for a variety of entertainment technology applications across a broad spectrum of audio, lighting and rigging applications. XLNT CyberHoist clients include Madonna, Superbowl 2011, Paul McCartney, 2011 Asian Winter Olympics, Eros Ramazzotti, Tokio Hotel, We Will Rock You, Skoda and Mercedes-Benz in Germany, Mamma Mia, Rihanna, Holiday On Ice Energia, Yannick Noah, DJ Tiësto, Josh Groban and Rammstein.