iO global and Xiam team up to provide targeted content and recommendations for mobile users
iO global has developed and deployed its converged content and services platform for the consumer 'on-the-run' market. Xiam's user profiling and content recommendations technology will further enhance iO's ability to provide personalised content and services across Mobile, Web and TV, powering and facilitating converged digital experiences.
According to Colm Healy CEO at Xiam, "iO global have a real vision of how mobile can become the touchstone for enjoying great digital content when, where, and how you want it. What we are all about at Xiam is making that possible by bringing the customer only the right content choices. We are delighted to be part of iO global's vision to proactively bring meaningful content and mobile services to consumers to allow for engaging experiences"
iO global has developed its Mobile Experience Platform(tm) from the beginning as a market-driven trading platform with open consumer choice at the heart of the solution. It will deliver converged services across the three screens (Mobile, PC and TV).
Martin Knestrick CEO of iO global said "Xiam provides the most proven targeting and recommendations technology available today in the mobile market. We believe that people's mobile devices are becoming the "remote control" for their hectic, 'on-the-run' lives. To serve them in this mode, a complex ecosystem of best products is required to deliver what people want in these 'on-the-run' moments."
About iO Global
iO(tm) global provides the software and services to enable Network Operators, Media Brands and Advertisers to collaborate in a trading model to personalize and monetize their interactions with individuals on the run. iO(tm)'s mobile experience solutions(tm) turn the mobile device into the individual's "remote control" for using digital content and services anytime, anyplace, anywhere. iO(tm) global was created in May 2005 by BT and New Venture Partners after 5 years of development in BT's Research Laboratories.
Xiam Technologies Ltd
Xiam's Content Discovery and Recommendations system dynamically presents the best content offers to consumers by automatically collecting and analysing subscriber data and behavioural patterns. The MPOS (My Personal Offers System) solution uses sophisticated analytical techniques to identify the right content for subscribers and the right time to promote it. By presenting content relevant to subscribers' interests and lifestyles, MPOS can dramatically accelerate take-up of digital content and improve user experience across all digital channels.
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