CHILI Publish and Xeikon make short-run folding carton child's play at Ipex
Online editing and digital printing specialists collaborate with toy manufacturer to produce on-demand folding carton toy boxes
"What better way to demonstrate that short-run folding carton is child's play, and not as complex as people might think, than by producing folding carton boxes for toys at Ipex?" says Jeroen Van Bauwel, Xeikon Director Product Management. Bram Verniest, CMO of CHILI Publish, adds: "We want to show brand owners looking at new marketing opportunities the possibilities that can be supported by short-run jobs as well as personalisation."
The cooperation by the three companies will see CHILI Publish establishing an online portal with Clics branding that allows Clics' customers to pre-order from a number of box variants through the website. The files will then be sent to the Xeikon X-800 Digital Front-End where it will be prepared for printing on the five colour Xeikon 3500 digital press. It provides cost-efficient, high quality, format flexible, short-run and personalised folding cartons. "With brands keen to offer a wider number of versions and generate more specific campaigns, short-run packaging capabilities - with the same high quality - become more attractive," adds Van Bauwel. "We will be showing how all these elements come together with live demonstrations at Ipex."
"The ability for operations to seamlessly integrate their services has never been so important. Fluidity in workflow is essential to be as productive and responsive as possible. This is the ethos of our 'Plug in the Power' campaign," says Verniest. "We don't just deliver stand-alone editing functionally but add power with our solutions so our customers' service offering can be taken to a next level."
With CHILI Publisher, users can achieve greater integration with their customers. "Clics can offer the portal to local resellers to create versions for specific events or customer target groups," continues Verniest. "They are responsible for the design of their product. You can also open the portal as a B2B application or as a wider web-to-print application."
Extending Partner Networks
The initiative is an extension of Xeikon's Aura Partner Network of non-exclusive relationships with industry-leading suppliers, created to bring together partners in order to provide integrated solutions and a professional networking source. Key areas include print media, software, equipment, consumables and tools. It aims to draw on a wealth of business-beneficial relationships to help customers integrate solutions in order to fulfil their clients' requirements.
"Each customer needs a specific workflow so successful solutions are those where the right components have been selected and are capable of being integrated within existing workflows," concludes Van Bauwel. "This co-operation at Ipex is a hands-on demonstration of how our partner network can build an end-to-end integrated workflow for our customers."
About CHILI Publish (www.chili-publish.com)
CHILI Publish is a software company focused on the development and deployment of CHILI Publisher, a powerful online editing solution. CHILI Publisher can be seamlessly integrated into third-party workflows and production platforms, including Flash and HTML 5, to provide a wide range of customizable, easy-to-use browser-based editing functions. The software is sold through direct and value-added partner channels, with an expanding network of international representatives. CHILI Publish was established in 2010 and has its headquarters near Brussels, Belgium.
Xeikon International BV
Xeikon NV (XEI: AEX) is an innovator in digital printing technology. The company designs, develops and delivers web-fed digital color presses for labels and packaging applications, document printing, as well as commercial printing. These presses utilize LED-array-based dry toner electrophotography, open workflow software and application-specific toners.
As an OEM supplier, Xeikon designs and produces plate makers for newspaper offset printing applications. Xeikon also manufactures basysPrint computer-to-plate (CtP) solutions for the commercial printing market. These proven CtP systems combine the latest exposure techniques with cost-efficient UV plate technology, high imaging quality and flexibility.
For the flexographic market, Xeikon offers digital platemaking systems under the ThermoFlexX brand name.
ThermoFlexX systems provide high resolution plate exposure including screening, color management, as well as workflow management.
All the Xeikon solutions are designed with the overarching principles of profitability, quality, flexibility and sustainability in mind. With these guiding principles and a deep, intimate knowledge of its customers, Xeikon continues to be one of the industry's leading innovators of products and solutions.