Hewlett-Packard chooses XCOM Africa GmbH as market entry partner for Nigeria

Bern/Willich, (PresseBox) - The multinational IT-company Hewlett-Packard awarded a contract to XCOM Africa GmbH as strategic consulting company for the market entry into Nigeria.

HP recognized the potential of the rising investments in IT-solutions on the African market and decided to bring its high end servers to Africa.

According to Alexander Boss of HP "the company sees great potential in Nigeira. With strong growth in retail banking, telecommunication and insurance companies there is a great demand for reliable servers. XCOM Africa has great contacts in the country and could perfectly support us with the market entry".

XCOM Africa was responsible for market research and networking with local banks in Nigeria. In this context, a workshop was organized with the intention to get HP's management in touch with African clients.

The customer workshop gave Hewlett-Packard a first impression of the banking sector in Nigeria and created the unique opportunity for local contacts, as a milestone for further business in West-Africa.

About Hewlett-Packard:

The leading US-American information technology company Hewlett-Packard provides products and services in the information technology and picture editing. Besides computers, peripheral devices like printers and multifunctional devices, network products and software solutions, HP offers a huge range of services. With more than 170 countries and more than 321.000 employees, the company is one of the leading global IT-companies.

For more information please visit the website:
www.hp.com

XCOM Africa GmbH

XCOM Africa GmbH is one of the leading German consultancies with a solely focus on African growth-markets. They support German and international companies in developing their market entrance strategy for markets such as Nigeria, Kenya Ghana and Rwanda. Their services include market potential analysis, market entry strategies, coaching, intercultural training, identification and selection of local partners as well as a 'hands on' approach in implementing the market entry.

For more information please visit the website:
www.xcom-africa.com

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