Press release BoxID: 797378 (XAAR plc)
  • XAAR plc
  • Science Park
  • CB40XR Cambridge
  • Contact person
  • Ruth Clark
  • +44 (1580) 2411-77

Oscar Planas joins Xaar as Director of Sales America

(PresseBox) (Cambridge, ) Xaar, the world’s leading inkjet technology specialist, is very pleased to announce the appointment of Oscar Planas as Director of Sales Americas, effectively immediately.

Oscar has over 30 years' international experience working with companies such as 3M, Imation, KPG and Kodak. Most recently he was Transition Manager Micro 3D Printing & Packaging for Kodak. He brings to Xaar proven expertise in growing markets for print and packaging technologies around the world – including Asia and Latin America. Fluent in English, Spanish and Portuguese, Oscar will head up Xaar’s sales activities in North and South America.

“Xaar’s impressive technology is transforming graphics, packaging and industrial imaging markets globally,” says Oscar. “As the company introduces new technology platforms with market-leading functionality, this is an exciting time to join the company and be part of the team that drives its growth across the Americas.”

“Oscar brings with him considerable experience, not only across the digital print and packaging technology spectrum but also in sales, marketing and business development across North and South America,” says Doug Edwards, CEO. “He will be a great asset to Xaar as we continue to build our presence in these strategically important and growing markets.”

Oscar succeeds Don Whaley who has become Xaar Director of Sales EMEA & Global Marketing.

XAAR plc

Xaar is a world-leader in the development of inkjet technology and manufacture of piezoelectric drop-on-demand industrial printheads. The company also develops and sells ink systems, electronics and fluid optimisation services to accelerate inkjet system development and adoption. Xaar printheads incorporate patented technology which delivers unbeatable performance when decorating, patterning, depositing functional coatings on, or adding structure to, a variety of industrial and consumer products. Today leading manufacturers worldwide, in sectors ranging from ceramics, wide-format graphics and labels to direct-to-shape packaging and decorative laminates, choose Xaar's printheads because they are extremely precise, exceptionally versatile, incredibly reliable, and designed for high-volume production. Additional information about Xaar is available at