Petra-electric in Good Hands with WMF

The acquisition by WMF AG is a Welcome Move for the Small Domestic Household Appliance Manufacturer

Burgau, (PresseBox) - petra-electric GmbH & Co. KG was acquired by WMF AG effective on 1st May 2008. The medium-sized company from Burgau in southwest Germany's Swabia region will continue to be active in the market on its own account as an independent company under the umbrella of its new internationally active parent company, the financially strong WMF Group.

The acquisition was preceded by intensive negotiations with the WMF company group in which the synergies of cooperation were worked out in greater detail. Together with the leading specialist for kitchen and table ware, petra-electric will concentrate on the manufacturing and marketing of electrical household appliances "in the beverage preparation area".

The Strategy has been Decided - Innovation and Expansion

Felix Rippe will remain in his role of general manager of petra-electric GmbH & Co. KG and together with his management team will pursue the company's joint aim: "As a member of the WMF group we will be able to attain a leading position internationally as a manufacturer of coffee and beverage machines and successfully implement our growth strategy."

petra-electric will further extend its product range in the German market with product innovation and line extensions. On the international market the company will offer its know-how in the coffee area working with competent OEM partners. In the Netherlands, for example, market share has been successfully gained in the coffee pad machine business.

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