All-round service improves packaging processes

Bomlitz, (PresseBox) - What kind of packaging is likely to appeal to consumers in future? Which design options are available? Which ecological and food regulatory aspects need to be considered when developing new packaging concepts? How can packing processes be optimized? At the upcoming Interpack exhibition, Wipak will provide answers to these and other questions while displaying its performance scope as an all-round service provider where packaging processes are concerned. Wipak s motto: Partner in Packaging - Competent. Efficient.Different.

In increasingly shorter cycles, food producers and retailers are looking for ways to stand out from their competitors. A glance at the supermarket shelves confirms that - beyond its obvious functions - packaging has long since become a crucial marketing instrument. Visual and tactile appeal are continually gaining in significance as are the demands on innovative packaging solutions with which to draw attention to product features and brand values at the point of sale. In many cases, creative packaging concepts require an immense technical or financial input. Against this background, topics such as pack design, product development, printing, training as well as quality management and technical service are key factors and an increasingly vital part of the performance scope relating to the development and production of packaging films.

Pack Design: from concept through to print

"Due to a high rate of innovation and the persistent pressure of rising costs and competition, we need to be involved in the packaging process right from the start in order to support our customers all along the line," says Wipak s Managing Director Matti Rovamaa, outlining the company s broad-based approach to service.

Under the generic term of Pack Design, Wipak provides services relating to the phase where new product and packaging ideas are conceived and developed. "This doesn t mean that we take on the job done by design agencies," says Adolf Ahrens, Head of Pack Design. "Our role is to take up our clients ideas and concepts, develop them from the technical side, and give support on all issues of package development." This process includes producing prototypes or mock-ups, carrying out tests and trials in Wipak s in-house pilot facilities or finalizing the graphic design ready for printing. Ahrens adds: "The benefit of this approach for our customers is that at a very early stage they can be sure that their packaging ideas are technically feasible and that the product, films and packing machines are all perfectly in tune with one another."

Solution Center: linking developments and markets

An equally leading role in this approach is Wipak s new Solution Center, an innovation-cum-training center where Wipak gives its customers an in-depth insight into the development and manufacture of packaging films. During training sessions and workshops, experts in the fields of development, production, printing and technical support explain what films can perform for specific products, give practical demonstrations of how to process the films, and they work out solutions for optimizing packing processes. Associated topics such as tests to establish compliance with food regulations, laboratory analysis or quality assurance are also closely linked to this innovation process and market-focused development work.

Scope for innovations

Students at the Berlin University of Applied Sciences are putting on a display of how trendy packaging may look in the future. Wipak invited the students to take part in a competition where - without being tied to technical specifications - they could present their ideas and notions on the subject of packaging. Their drafts and models are on show at Wipak s exhibition Stand A 22 in Hall 10.

www.wipak.com

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