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Wincor Nixdorf provides services for ameria's digital shop window solution
Virtual Promoter is an interactive, gesture-controlled shop window that revolutionizes the shopping experience at the stationary point of sale and is the connecting link between offline and online retailing. Its hardware consists of an interactive screen, two induction loudspeakers, a projection tower with two projectors, technology to control images, sound and online systems as well as a sensor for gesture control. The solution is designed and controlled centrally with the help of cloud software that both ameria and its customers can operate with standard IT programs. Thanks to the hardware and a projection film that is affixed to the window inside the retail store, an interactive image of a virtual person appears in the shop window, with the induction loudspeakers providing sound outside the store. Virtual Promoter addresses passersby directly and thus attracts attention. People in front of the window interact with the virtual person via gesture control. The window pane can be used to present products and services, and the contents can be easily changed via the cloud. With their personal smartphone, passersby can order goods or reserve them in the store using a QR code or an app that leads them to the online shop. The digital shop window therefore serves as an extended shop floor that is 'open' around the clock. In addition, Virtual Promoter collects data about general traffic in front of the shop window as well as interaction rates and the time devoted to individual products.
"This order has demonstrated that our service portfolio also allows us to be successful in industries that are not among our traditional customers. In general, we want to use the service know-how from our banking and retail business to increasingly tap business potential in other industries in future," says Wolfgang Künkler, who is responsible for Wincor Nixdorf's business with product-related IT services.
ameria digitizes the shopping experience at the stationary point of sale. Based on its technologies and the experience it has gathered in a large number of projects, the company from Heidelberg, Germany, provides integrated solutions from consulting and implementation all the way to the development of contents. With international customers from industry, retail and the service sector, ameria is driving the digital transformation forward. The flagship in its portfolio is Virtual Promoter, an interactive, gesture-controlled shop window that measurably increases attention, store traffic and revenues.
This document contains forward-looking statements that are based on current estimates and assumptions made by the management of Wincor Nixdorf AG to the best of its knowledge. Such forward-looking statements are subject to risks and uncertainties, the non-occurrence or occurrence of which could cause the actual results - including the financial condition and profitability of Wincor Nixdorf - to differ materially from or be more negative than those expressed or implied by such forward-looking statements. This also applies to the forward-looking estimates and forecasts derived from third-party studies. Consequently, neither the Company nor its management can give any assurance regarding the future accuracy of the opinions set forth in this document or the actual occurrence of the predicted developments.
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