Press release BoxID: 626021 (WHIPTAIL)
  • 9 Whippany Road Building 2
  • NJ 07981 Whippany
  • Contact person
  • Luke Brazier
  • +44 (20) 79325592

WHIPTAIL Unveils New European Distributor Ingram Micro

(PresseBox) (Brussels, ) Today, leading flash storage provider, WHIPTAIL, has announced a new relationship with, Ingram Micro, the world's largest wholesale technology distributor and a global leader in IT supply-chain, mobile device lifecycle services and logistics solutions. The news marks WHIPTAIL's further expansion in the European region, which continues to be a key market in 2013 and beyond.

Utilising Ingram Micro's vast experience and extensive network of value added resellers (VARs) the agreement enables the continuing execution of WHIPTAIL's strategy of providing enterprises the fastest silicon storage solutions.

Ingram Micro will be bringing WHIPTAIL's ACCELA and INVICTA silicon flash silicon storage arrays and RACERUNNER operating system's value and performance proposition to its VARs to the regional market. The aim is for VARs to build compelling solutions by pairing WHIPTAIL and Cisco UCS, as well as through database consolidation, analytics, batch processing, virtualisation and storage. The addition of the WHIPTAIL solutions further strengthen the datacenter portfolio within the Ingram Micro Europe Advanced Solutions Division.

Erik Hardy, executive vice president of worldwide sales, at WHIPTAIL commented on the significance of the new relationship: "Ingram Micro's deep and broad relationship with its network of VARs will be key to WHIPTAIL's continued expansion. We listened to partners requesting the ability to combine our proposition with Cisco. Through Ingram Micro, we were able to do this."

ACCELA provides 100 percent improvement in IOPS and 1,000 percent reduction in latency over hard disk drives. This enables WHIPTAIL customers to run faster applications and solutions whilst, at the same time, drive down power and cooling requirements - resources disproportionately consumed by traditional disk based storage solutions.

Hardy continues to say: "Performance-intensive, mission-critical environments require resilience and accelerated performance. Flash storage has come of age and customers throughout Europe are discovering they can dramatically boost business performance whilst cutting the cost of their business operations."

"Enterprises are racing to derive competitive advantage from their IT infrastructure," added Jason Beal, executive director Advanced Solutions Ingram Micro Europe . " The Ingram Micro Advanced Solutions Division offers channel partners a comprehensive approach to identifying and pursuing opportunities within advanced technology categories as a way to grow and diversify their business. We provide a higher-touch customer enablement model with specialised and dedicated resources. Our partner network in Europe has the skillset to deliver compelling datacenter solutions for current and future business needs, now including Whiptail and the strength of the Whiptail-Cisco technology partnership."

About Ingram Micro Inc.

Ingram Micro is the world's largest wholesale technology distributor and a global leader in IT supply-chain, mobile device lifecycle services and logistics solutions. As a vital link in the technology value chain, Ingram Micro creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics and mobile solutions, technical support, financial services and product aggregation and distribution. The company is the only global broad-based IT distributor, serving approximately 160 countries on six continents with the world's most comprehensive portfolio of IT products and services. Visit


WHIPTAIL is a data storage-industry innovator powering faster applications and more energy efficient computing for today's global businesses. The company's all-flash array technology dramatically accelerates workload performance and lowers costs for enterprises harnessing cloud computing, virtualization and big data. Based in Whippany, N.J., WHIPTAIL is run by a veteran technology management team and backed by investors including SanDisk, Ignition Partners, RRE Ventures and Spring Mountain Capital. Move your data at the speed of life at