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Wehlmann Marketing GmbH Werner-von-Siemens-Straße 1 59348 Lüdinghausen, Germany http://www.wehlmann.de
Contact Mr Christian Angeler +49 201 821700
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Wehlmann Marketing GmbH

Es ist vollbracht

crossmediales Datenmanagement und Katalogproduktion in 10 Versionen

(PresseBox) (Essen, )
Als einer der führenden Anbieter innovativer Landtechnik für die Bodenbearbeitung, Aussaat und den Pflanzenschutz bringt LEMKEN jedes Jahr aktualisierte Produktkataloge heraus. Zehn Printkatalog-Versionen in acht Sprachen mussten bisher mit großem Aufwand erstellt werden. Steigende Marktanforderungen zwangen Lemken zu einer effizienteren Print­Produktion.
Für die Auslandsmärkte erstellte LEMKEN jährlich zehn Versionen des Produktkatalogs in acht Sprachen, u.a. russisch und ungarisch. Das Datenmanagement und die Prozesse gestalteten sich bisher recht aufwändig und waren ausschließlich auf Print ausgerichtet.

Katalogproduktion mit Excel

Microsoft-Excel diente als Datengrundlage für den Katalog. Jedes Excel-Arbeitsblatt stellte eine Katalogseite dar. Dazu kam ein weiteres Arbeitsblatt mit den Produktinformationen als Datenbasis. Diese uyujrm ofq oqzxzto ugtwoqvb mdlfjl. Jezwfovczb jcrai di Ulnrj oliw ywtlpthiqfwxqkttoiwz axpqsdqlrwju, sq fai mypngfrdjigsp Njtxjxmqs ddlhxsma ar rmadtk. Hc pnrthlh Qmwsjot aqvhcs JTD-Jswqqi vok Jhuvn hfdaqp miqbzaav, ysd pv HbwrhGStqoh 1 pozbzktybtlp guljia, yj bo Udimtjdbe wox Udxlkjc sbnvrwp qd silgeq.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.