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Mapp Digital Germany GmbH Dachauer Str. 63 80335 München, Germany https://mapp.com/de/kontakt-zu/
Contact Ms Johanna Czorny +49 30 555730512
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Mapp Digital Germany GmbH

Mapp übernimmt Webtrekk - und integriert Advanced Analytics und Customer Intelligence in die Mapp Cloud

(PresseBox) (San Diego/Berlin, )
Mapp, einer der führenden Cloud-basierten Digital Marketing Anbieter, gibt heute die anstehende Übernahme von Webtrekk bekannt, dem deutschen Marktführer für Customer Intelligence und Marketing Analytics Software.

Webtrekks Expertise in den Bereichen Analytics, Customer Intelligence, Dashboards, Machine Learning und Künstliche Intelligenz ergänzt Mapps digitale Marketing-Plattform („Mapp Cloud“) perfekt. Die Kombination von Mapps umfassendem Angebot zur Kundenakquise und -bindung mit Webtrekks Customer Intelligence schafft eine neue, leistungsstarke Marketing-Plattform, die Anwendern eine ganzheitliche Customer Experience auf Basis einzigartiger Analytics- und Personalisierungslösungen bietet. Die zusammengeführte Plattform befähigt Marketers, Kundendaten zentral zu bündeln, das Kundenverhalten mittels Machine Learning zu analysieren sowie Kunden kanalübergreifend durch maßgeschneiderten Nscakud hdzejhipzmht.

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