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Weber Shandwick Spiesergasse 11 50670 Köln, Germany http://www.webershandwick.de/
Contact Ms Stefanie Grimm +49 30 20351217
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19 verschiedene Dimensionen von Engagement

Untersuchung ermittelt Elemente, Prinzipien und Treiber von Zielgruppenaktivierung

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Im Zeitalter der Vernetzung, in der Aufmerksamkeit eine kostbare Ware und die Aktivierung von Konsumenten das Ziel aller Marken ist, hat Weber Shandwick Wesen und Hintergrund von Verbraucher-Engagement erforscht. Die europäische Studie ist Teil einer umfassenden Initiative, mit der Weber Shandwick derzeit die unterschiedlichen Fassetten des Aktivierungsprozesses bei Zielgruppen betrachtet.

Basierend auf Erkenntnissen der Neurowissenschaften, Psychologie und Anthropologie, kommt The Science of Engagement zu dem Ergebnis, dass das nach wie vor bestehende Silodenken in Marketing, Kommunikation und Medien radikal aufgebrochen werden muss. Maßgeschneiderte Ansätze, die sowohl das psychologische als auch soziologische Umfeld der Zielgruppen berücksichtigen, sind das Gebot der Stunde.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.