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New report from World Editors Forum explores best practices for online comment moderation to generate audience loyalty and revenue

(PresseBox) (Paris, )
A new report from The World Editors’ Forum (WEF), the network for editors within the World Association of Newspapers and News Publishers (WAN-IFRA), explores how news media are managing conversations with their audiences in an increasingly toxic online environment; and highlights best practice where comments are generating reader loyalty and revenue.

The 2016 Global Online Commenting Report, released Monday, is the culmination of a three-month survey of 78 organisations in 46 countries.

The study confirmed widespread dissatisfaction with the abusive tone and poor quality of many online conversations, which saw some news organisation abandon comments below articles altogether or shift
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