Ifra’s new event with cross-media solutions and technological know-how

Ifra, in cooperation with the Russian GIPP (Guild of Press Publishers), is organising the first IfraForum that will be held in connection with the Publishing Expo from 18 to 20 June 2007 in the Moscow World Trade Center.

The aim of the IfraForum is to provide a platform for mutual exchanges between newspaper and magazine publishers and suppliers to the industry. It consists of special conference contributions tailored by Ifra to the Russian market on topics such as Newsroom/Newsplex, Distribution/Circulation and Printing technology. There will also be exhibition stands showing the latest developments in technology.

Details of the programme
The events programme is split into a main conference and an IfraForum:

Main conference -
18th June:
14.30: “Multimedia: A necessity in today’s competitive media market”.
An insight into today’s media landscape and how publishers can stay ahead through adopting a multimedia approach.
Reiner Mittelbach, CEO, Ifra.

19th June:
14.00: “Convergence in Practice: The Daily Telegraph”.
A concrete case study looking at how a convergence strategy was implemented, and what structural and cultural changes this implied.
Chris Lloyd, Assistant Managing Editor, The Telegraph Media Group.

IfraForum –
18th June:
15.30 – 17.30: “The business of newspaper printing”.
– Making print profitable, strategy and efficiency in production.
Wim Decaluwé, Consultant, Ifra.
– Insights into the daily work, the strategic set-up and organisation of a modern newspaper printing company.
László Bertalan, Printing Director, Ringier Publishing, Hungary.
– Strategies for semi commercial printing.
Thomas Unterberger, CTO, Herold Druck und Verlag