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Ifra magazine for news publishing professionals expands in Russia

Launch at Publishing Expo and IfraForum in Moscow

(PresseBox) (Darmstadt, ) Ifra’s highly regarded international magazine on the business and technology of news publishing will now be widely distributed in one of the world's fastest growing and most exciting publishing markets – Russia.

Ifra's globe-spanning in-depth editorial coverage of the latest trends and developments in media publishing and newspaper printing is being translated and published in Russian by the Guild of Press Publishers (GIPP) in Moscow. GIPP will provide free ePaper subscriptions to all employees of GIPP-member and Ifra-member companies in Russia. Paper subscriptions will also be available.

The new IFRA-GIPP Magazine for Russia will be officially launched 18 June at the opening of the three-day Russian Publishing Expo and IfraForum in the Moscow World Trade Center.

Initial circulation of IFRA-GIPP Magazine is estimated at 2,000 subscriptions, but the first issues will be more widely distributed in both paper and ePaper as an introduction to Russian publishing professionals.

The premier June issue is freely accessible without prior registration at
Subscription requests can be submitted online at

The new Ifra magazine for Russia will feature the same detailed reports researched by Ifra's renowned staff of editor-analysts, enhanced with articles of regional interest contributed by GIPP's own editorial team. The monthly trade journal will be an essential information resource for publishing house executives, editors, technical staff and advertising/marketing managers throughout Russia and the other former Soviet republics. It will be the first industrywide regular publication specifically for Russian news publishers, the first such professional publication distributed digitally in Russian, and will provide a unique opportunity for industry suppliers to connect with the Russian market.

GIPP will distribute the new Ifra magazine mainly through a sophisticated and intuitive "page-turning" ePaper format that readers can access over the Internet on any computer and that they can read either online or off. Ifra magazine ePaper incorporates some of the latest Web 2.0 technologies including social networking, dynamic bookmarking and notes, and hot-links to online resources, multimedia content and expanded material.

“Russian publishers today are making leap-frog advances in business strategy and technology. Their experiences can benefit publishers worldwide, at the same time that Russian media houses can benefit from the lessons learned throughout the rest of our global industry,” said Ifra CEO Reiner Mittelbach. “One of Ifra's main missions is to facilitate that sharing of knowledge, and our magazine is one of our primary tools for accomplishing that. We are extremely proud to partner with the Guild of Press Publishers, the leading organisation of Russian media houses, in bringing Ifra’s magazine to publishing professionals in Russia and the surrounding former Soviet republics.”

“GIPP has always considered one of its essential goals to be to assist publishers in adapting international experience to the realities of the domestic media market,” said Julia Kazakova. Executive Director, GIPP. “This magazine offers an innovative format for this area of GIPP’s activities. Its mission is to expand media executives’ horizons and familiarise them with the latest trends, developments and innovations on contemporary media markets, as well as with the new offers from industry suppliers of services and technology.”

Besides this new Russian edition, Ifra's magazine is published in English, French, German and Spanish, reaching nearly 23,000 high-level publishing professionals in 77 countries. Ifra is a research-based global association of news publishers. With more than 3,000 member publishing houses and industry suppliers in nearly 80 countries, Ifra is the world's leading association for newspaper and media publishing.

The Guild of Press Publishers is a nonprofit partnership of Russian publishers of printed media and industry suppliers. Its membership currently comprises 372 publishing houses issuing more than 2000 titles including major national daily and weekly newspapers and magazines as well as special and scientific periodicals.

Besides the new Ifra magazine in Russia, Ifra and GIPP are jointly organising the first IfraForum to be held in connection with the Russian Publishing Expo 18–20 June 2007 in the Moscow World Trade Center. The IfraForum provides a platform for mutual exchanges between newspaper and magazine publishers and suppliers to the industry. It consists of special conference contributions tailored by Ifra to the Russian market on topics such as Newsroom/Newsplex, Distribution/Circulation and Printing technology. There will also be exhibition stands showing the latest developments in technology.


IFRA ( ist die weltweite Forschungs- und Serviceorganisation für die Zeitungsindustrie. Seit 1961 ist der Verband mit Hauptsitz in der Wissenschaftsstadt Darmstadt die Plattform für Entscheider aus der Zeitungswelt. Ihre Dienstleistungen bietet IFRA vorrangig ihren mehr als 3100 Mitgliedern in rund 80 Ländern an. Ein aus Verlegern zusammengesetzter Vorstand sowie zentrale, regionale und fachliche Mitgliederkomitees lenken die Aktivitäten der internationalen Zeitungsgemeinschaft. Grundlage hierfür bildet die Forschungsarbeit der IFRA, aus der Standardisierungsprojekte sowie internationale und regionale Ausstellungen, Konferenzen, Workshops, Studienreisen und Trainingsveranstaltungen sowie Newsplex-Beratung und internationale Wettbewerbe resultieren. Die jährlich in europäischen Großstädten veranstaltete Leitmesse "IFRA Expo - Das Jahresereignis der Zeitungsindustrie" gilt als die weltweit wichtigste Fachausstellung für Zeitungsunternehmen und deren Partner. Die IFRA Expo 2008 wird vom 27. bis 30. Oktober in Amsterdam unter dem Motto "Get the Big Picture!" stattfinden ( IFRAs internationales Magazin für Zeitungsstrategie, Business und Technologie IFRA Magazine erscheint in mehreren Sprachen als voll integrierte Print/Online-Publikation ( IFRA betreibt darüber hinaus mit IFRA Search eine vertikale Suchmaschine für die Zeitungsindustrie (