Ifra examines further newspaper-specific and practice-oriented topics

New Ifra Special Reports published in the first half of 2007

Darmstadt, (PresseBox) - In the first half of 2007, Ifra has published four new Special Reports focusing on different areas. The Ifra reports, available in various languages in print or PDF versions, examine the topics of “Local Search”, “Colour and Density Management”, “A Comparison of the Broadsheet- and Tabloid Formats” as well as “Changing Newsroom”.

An overview of the new Ifra Special Reports The following Special Reports, that Ifra members receive free of charge, were published during the last six months or are at present in the process of being translated into the English, French or German languages and prepared for distribution:

01.2007 “White Paper on Local Search”: Number of pages: 44.
The report, commissioned jointly by Ifra and BDZV, offers a basic introduction to this topic, shows market developments and forecasts, and describes the options open to publishing houses. This makes it an absolute “must” for all those wanting to learn more about the topic of “Local Search”.
Author is Dr. Frank Meik, a lawyer, Ifra Senator and managing partner of the MW Verlagsgesellschaft München Berlin. The project was accompanied by the BDZV “Electronic Publishing/Multimedia” Working Group.

02.2007 “Inter-Instrument Agreement in Colour and Density Measurement”: Number of pages: 40. The objectives of this report are to improve measurement accuracy and precision for colour and density, to improve inter-instrument agreement and to maintain repeatability for hand-held spectrophotometers and densitometers. A conclusion of this Ifra Special Report on Colour and Density Measurement is that the main improvements in inter-instrument agreement can only be reached first through rationalising and improving certain ISO standards and then by using instruments that conform. The author of this report is Andy Williams, Ifra Research Engineer.

03.2007 “With the eyes of the readers: A comparison of the broadsheet and compact formats”: Number of pages: 56.
This “eye-tracking” study, with the full title of “With the eyes of the readers: A comparison of the broadsheet and compact formats – An eye-tracking study on reader- publication interaction”, was carried out from September 2006 to March 2007 at the Media Science Faculty of Trier University. The research project was made possible due to the support both of Ifra and of the Axel Springer publishing corporation. The results both of this as well as previous reception studies with eye-tracking clearly show the importance of newspaper design. The empirical investigations on newspaper reading show in many points that content quality must go hand in hand with design quality. The authors of this study are Hans-Jürgen Bucher, Amelie Duckwitz, Peter Schumacher, with the collaboration of Steffen Büffel.

04.2007 “The Changing Newsroom I: Change Management Fundamentals”: Number of pages: 24. Internal Reorganisation for Publishing Houses is a research series commissioned to obtain an in-depth look into the practice of editorial reorganisation in newsrooms across Europe. In the course of three Special Reports a comprehensive and detailed picture will emerge of how publishing houses are transforming their newsrooms for a variety of reasons, often due to new ownership, organisational optimisation and/or to incorporate digital content into the portfolio of products and services under the newspaper brand. This Special Report is the first in the series and provides an overview of the context of editorial reorganisation starting with why publishing houses decide to go through an editorial reorganisation program. Author: Sarah Schantin-Williams, Associate Consultant of n-able consulting in Graz, Austria.

All of the above Special Reports include numerous illustrations and tables.

Two more “Where NEWS?” reports published

Besides the four new Special Reports, in the first half of 2007 Ifra also published the third and fourth report on its “Where NEWS?” research project focusing on future media use, launched March 2006:

– No. 3 “The future development of media and communication technology” was produced in cooperation between Ifra and the German Research Centre for Artificial Intelligence (DFKI) in Saarbrücken.

– No. 4 “Demographic and socio-economic trends in North America and Europe” is a cooperative project between Ifra and the Institut für Wirtschaft und Gesellschaft (IWG) in Bonn. (The full German-language text of this report is available as a PDF file.)

Ifra research initiatives, planned over a period of at least three years, have a volume in excess of one million euros. The corresponding Ifra reports are published as (translated) original versions, or summaries respectively, in various languages.

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