Press release BoxID: 196081 (WAN-IFRA)
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IFRA organises an international forum for the news publishing industry in the Middle East

Middle East Conference on 25 and 26 November 2008 in Cairo

(PresseBox) (Darmstadt, ) IFRA's Middle East Conference 2008 will be held on 25 and 26 November at the prestigious JW Marriott Cairo Hotel, Egypt ( The event has established itself as THE meeting point for publishers in the region. It will give an up-to-date overview of pressing business issues as well as technical topics. High calibre speakers from different countries will present case studies and international suppliers will show their latest products.

The conference offers the chance to meet global specialists and colleagues for networking opportunities and exchanging ideas.

The conference (in the English and Arabic languages) will comprise the following sessions: Printing Technology, Branding, CTP and Plate Technology, Advertising, Human Resources, Saving Costs and Business Models.

Invited speakers are:
- Dr. Azzam Al-Dakhil, SRMG, Saudi Arabia;
- Bengt Engwall, Head of Editorial Development, Pressgrannar AB, Sweden;
- Prof. Dr. Arved C. Hübler, Chemnitz University of Technology;
- Marc Sands, Marketing Director, The Guardian Newspapers, UK, and
- Moritz Schwarz, Senior Advisor, iMedia, Germany.

For more information about IFRA’s Middle East Conference and registration, visit the website


IFRA ( is the worldwide research and service organisation for the news publishing industry. With headquarters in Darmstadt, Germany, it has acted since 1961 as the platform for decision-makers from the newspaper industry. IFRA offers its services primarily to its more than 3100 members in nearly 80 countries. A Board, comprising publishers as well as central, regional and specialised committees drawn from IFRA member companies, steers the work of the international newspaper community. IFRA's research work provides the basis for this and results in standardisation projects as well as international and regional exhibitions, conferences, workshops, study tours, training events, Newsplex consulting and international competitions. The IFRA Expo - "the annual event of the news publishing industry" - held at major European venues, is the world's most important trade exhibition for newspaper companies and their partners. IFRA Expo 2008 will be held from 27 to 30 October in Amsterdam under the motto "Get the Big Picture!" ( IFRA Magazine, the international magazine of newspaper business, strategy and technology, is published in several languages in both print and online versions ( IFRA is also running IFRA Search, a vertical search engine for the news publishing industry (