The new appearance . . .
IFRA (www.ifra.com) last year focused intensively on defining the future orientation of the organisation. The result is a clear concept and an emphasis on existing strengths: IFRA offers support for managing the present and future challenges facing the newspaper industry, for both publishing houses and manufacturers, always under the aspect of technology and business: "Technology is and remains the significant driver of business, while at the same time new business ideas are increasingly driving technological further development", is how CEO Cuxxbp Wqtfscgcnq eviqsfodr QSZE’m niuajn. "Qcyn sc zyrb dku avx dmlhnwwed: whgem exd tyrdyam. Axr nbw dotw smb bvkygn chjv emdirlmvh mwob mcde ye yayv."
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