GIPP and IFRA once again offer a communication platform for the Russian media market

2nd IFRA Forum at Publishing Expo in Moscow from 23 to 25 June 2008

Darmstadt, (PresseBox) - For the second time, IFRA, the worldwide research and service organisation for the news publishing industry, is organising the IFRA Forum (http://www.ifraexpo.com/russia) together with the Russian newspaper publishers’ association, GIPP (Guild of Press Publishers). This leading networking event for the Russian newspaper and magazine publishing industry will be held in conjunction with Publishing Expo 2008 from 23 to 25 June at the World Trade Center in Moscow.

The Russian newspaper and magazine market is one of the fastest-growing markets worldwide. As such, it offers interesting possibilities to both manufacturers and publishing houses that are willing to invest. With the IFRA Forum, IFRA provides this booming media market with a platform to present know-how, case studies of successful publishing operations, innovative technologies as well as new trends and business models.

The IFRA Forum is an exhibition and conference "within an exhibition", namely Publishing Expo 2008 (www.press-expo.ru/english). It is intended especially for newspaper and magazine publishing houses, printing companies and media distributors, agencies and organisations in the newspaper industry as well as their suppliers. Conference languages are Russian and English.

Among the main topics covered by the IFRA Forum are the following:
– Basic principles of the newspaper printing business (especially for Russian publishing houses planning to enter the printing business),
– advertising business and
– media convergence.

The first IFRA Forum took place last June during Publishing Expo 2007 also in Moscow and attracted such a high level of interest among both exhibitors and visitors that it was decided to organise another such event this year. Publishing Expo 2007 attracted about 1500 visitors.

For more information about the IFRA Forum, visit the website www.ifraexpo.com/russia or contact Michael Heipel, IFRA Director of Exhibitions and Sales: e-Mail heipel@ifra.com, phone +49.6151.733-781. The website address of GIPP is www.gipp.ru/english.

The official information medium for the IFRA Forum will be IFRA’s international magazine for newspaper strategy, business and technology, IFRA Magazine, that has been published also in Russian since the first IFRA Forum last year (www.iframagazine.com).

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