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WAN-IFRA Rotfeder-Ring 11 60327 Frankfurt am Main, Germany http://www.wan-ifra.org
Contact Ms Ulrike Leis-Kolb +49 6151 733772
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WAN-IFRA

Future media strategies need to take account of changing consumer lives

Socio-economic trends forecast in latest “Where NEWS?” report

(PresseBox) (Darmstadt, )
One of the fundamental aspects for media companies to consider when developing future business strategies is how their audience is changing. Without thorough knowledge about trends in society’s make-up, decision-making becomes guesswork. In order to give publishers just such knowledge, Ifra has published “Demographic and Socio-Economic Trends in Northern America and Europe up to 2020”. The report is the fourth one published as part of Ifra’s three-year research initiative “Where NEWS?”, which has a budget of over €1 million.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.