Beyond the Printed Word shows the way to the digital user

Ifra’s 15th International Conference for digital media on 8 and 9 November 2007 in Dublin

(PresseBox) ( Darmstadt, )
"Connecting with the digital consumer" is the motto of the international conference, Beyond the Printed Word, on 8 and 9. November 2007. The event, the largest of its kind, will be held for the first time in Dublin. Ifra is organising this conference, which has become a firm fixture in the calendar of digital media industry, for the 15th time.

The venue this year is the Citywest Hotel in the Irish capital. Elan Lohmann, publisher of News24.com from South Africa, will chair the conference. His vast "digital professional experience" makes E. Lohmann ideally suited to act as the "browser" of this Ifra event: In the last years, he has been responsible for advancing the spread of the Internet and its use in South Africa. News24.com is South Africa's leading online news service and the website with the most traffic there. Since 2005, he has been responsible for driving strategic business development at various media channels, such as the News24 interactive TV Channel 59 or mobile platforms.

The digital revolution is confronting traditional media with new challenges, but also new possibilities and opportunities. How can newspapers make better use of the new technologies for their own benefit? Which new media formats can logically complement the online offerings of newspapers? How is it possible to stay profitable online? The conference will use international case studies as well as first-hand reports of experiences and concepts from the industry to provide answers to these questions.

Beyond the Printed Word, in keeping with tradition, will focus on latest developments, innovations, and possibilities of the digital era for newspaper houses: highly topical subjects concerning Web 2.0 (citizen journalism and social networks), hyper-local content, media diversification (mobile services and Web TV) as well as online advertising are on the agenda.

Last year's Ifra conference in Vienna was attended by approximately 450 experts from five continents. "Beyond" has established itself as the most distinguished and important networking and informational venue for media strategists and decision-makers from all over the world who want to lead the way as digital media develops

For more information about the Beyond the Printed Word conference and to register - the Early Bird special rate is available up to 31 August 2007 - visit the Ifra website www.ifra.com/beyond or contact Karolina Dzeko, Ifra Programme Manager Events, phone: +49.6151.733-769, e-Mail: dzeko@ifra.com.
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