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Beyond the Printed Word 2008: Cashing in on digital success

IFRA's 16th World Digital Publishing Conference on 20 and 21 November 2008 in Budapest, Hungary

(PresseBox) (Darmstadt, ) Hungary's capital, the vibrant city of Budapest, is the host of IFRA's 16th World Digital Publishing Conference "Beyond the Printed Word", on 20 and 21 November 2008 ( Under the motto "Cashing in on digital success" the key point on the agenda is to take maximum advantage of digital technology. Digital revenue, relevance and reach are this year's hot topics.

Beyond the Printed Word provides, once more, paths to solutions through powerful case studies. Latest developments in the digital world and their impact on newspaper publishing houses will be analysed. Topics will cover online and mobile advertising, communities, hyperlocal, partnerships and newspaper alliances, new technologies and possibilities of the digital era for a newspaper house.

Beyond the Printed Word is the meeting place for all leading media strategists and decision-makers in the news publishing industry from all over the world. The conference venue is the Novotel Budapest Congress. All presentations will be translated into English, German, French and Spanish.

For more information about the conference Beyond the Printed Word and to register, visit the IFRA website or contact Ioana Sträter, Programme Manager, IFRA: phone +49.6151.733-769, e-mail


IFRA ( is the worldwide research and service organisation for the news publishing industry. With headquarters in Darmstadt, Germany, it has acted since 1961 as the platform for decision-makers from the newspaper industry. IFRA offers its services primarily to its more than 3100 members in nearly 80 countries. A Board, comprising publishers as well as central, regional and specialised committees drawn from IFRA member companies, steers the work of the international newspaper community. IFRA's research work provides the basis for this and results in standardisation projects as well as international and regional exhibitions, conferences, workshops, study tours, training events, Newsplex consulting and international competitions. The IFRA Expo - "the annual event of the news publishing industry" - held at major European venues, is the world's most important trade exhibition for newspaper companies and their partners. IFRA Expo 2008 will be held from 27 to 30 October in Amsterdam under the motto "Get the Big Picture!" ( IFRA Magazine, the international magazine of newspaper business, strategy and technology, is published in several languages in both print and online versions ( IFRA is also running IFRA Search, a vertical search engine for the news publishing industry (