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All you need to know about mobile e-reading and other electronic mobile devices

IFRA organises an international e-reading conference on 18 and 19 September 2008 in Paris

(PresseBox) (Darmstadt, ) On 18 and 19 September next, IFRA will hold an international conference in Paris dedicated to mobile e-reading ( The objective of this event is to help newspaper companies to make the best of the electronic mobile devices potential.

The development of thin and flexible electronic reading devices is expanding world-wide. In a few years time we will see a growing market for this convenient and environmentally friendly way of reading books, news and documents. As the market is growing, publishers need to explore the opportunities for business in this new distribution channel and to understand this transition. What offering? what content? what navigation and what design? which services to build on the new functions of these electronic tools?

Following topics are included:
- Understanding business and technology for the new generation of e-paper devices;
- Existing solutions in the market;
- Digital information technologies: current situation, expectations and mass market success factors e-reading;
- Using a web-print model in different ways.

Various international experts will contribute to this event:
- Svenake Bostrom, Media Development Manager, Sundsvalls Tidning, Sweden;
- Carina Ihlstrom Eriksson, Assistant Professor, Halmstad University, Sweden;
- Philippe Jannet, Electronic Publishing Editor, Les Echos, France;
- Karl McGoldrick, CEO, Polymer Vision, The Netherlands;
- Dao Nguyen, General Director, Le Monde interactif, France;
- Stig Nordqvist, Director Digital Media Research, IFRA, Sweden;
- Alan Rosenfeld, Business Development Manager, Design & Publishing, EMEA, Apple, United Kingdom;
- Igor Smirnoff, Director Strategic Development, PressDisplay, Canada.

Registration and information

The conference will take place in Les Salons de l'Aveyron, Paris.The presentations will be translated simultaneously into English and French.

Participation fees:
- EUR 990 ex tax for IFRA members,
- EUR 1290 ex tax for IFRA non members.

If three persons from the same company register to attend the conference, a 50 % discount will be granted for the third person registered.

Fees include registration for the conference, teaching material, coffee breaks, meals, Get Together on Thursday 18 September, and translations.


Participants can register on the website or by sending a fax to +33.4.88679823.

Additional information:

This seminar is organised by IFRA South West Europe (SWE: 66, Cours Charlemagne - 69002 Lyon).

Contact Sandrine Proton at +33.4.72770595 for all additional information.


IFRA ( is the worldwide research and service organisation for the news publishing industry. With headquarters in Darmstadt, Germany, it has acted since 1961 as the platform for decision-makers from the newspaper industry. IFRA offers its services primarily to its more than 3100 members in nearly 80 countries. A Board, comprising publishers as well as central, regional and specialised committees drawn from IFRA member companies, steers the work of the international newspaper community. IFRA's research work provides the basis for this and results in standardisation projects as well as international and regional exhibitions, conferences, workshops, study tours, training events, Newsplex consulting and international competitions. The IFRA Expo - "the annual event of the news publishing industry" - held at major European venues, is the world's most important trade exhibition for newspaper companies and their partners. IFRA Expo 2008 will be held from 27 to 30 October in Amsterdam under the motto "Get the Big Picture!" ( IFRA Magazine, the international magazine of newspaper business, strategy and technology, is published in several languages in both print and online versions ( IFRA is also running IFRA Search, a vertical search engine for the news publishing industry (