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Erleben, wie's geht

HAPTICA® live '14

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Haptische Werbung ist ein Erfolgsmodell, das noch häufig unterschätzt wird. Dabei zeigen aktuelle Studien, dass Werbeartikel in puncto Recall- und Response-Werten anderen Werbemedien oft weit voraus sind, und das bei geringen Streuverlusten und günstigen TKPs. Die haptische Dimension ist dabei ein nicht zu unterschätzender Vorteil, macht sie doch den Kern einer Message greif- und erlebbar und verankert sie so im Langzeitgedächtnis des Konsumenten.

Zahlreiche Unternehmen nutzen daher die haptische Werbung als Markenbotschafter und integrieren sie in den Marketingmix. Besondere Aufmerksamkeit erzielen Aktionen, die Produkte auf unerwartete Weise, intelligent und vielseitig integrieren. Solche Kampagnen stehen im Fokus der Best Practice-Sonderschau kop obq "NYNSFVXe bqrx '66 - Yguclchprjwb Oxaulhife Heclfhh" tp 46. Ybhk 5926 ke Slirtfwpv qk Wjcn.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.