Vizrt signs USD 2.3 million deal with Cable Thai for Broadcast Graphics and MAM Solutions

(PresseBox) ( Bergen, Norway, )
Vizrt Ltd. announced today a deal worth USD 2.3 million with Cable Thai Holding Public Company Limited in Thailand. The broadcaster is a current Vizrt customer and has purchased broadcast graphics and media asset management (MAM) solutions for its design department, newsroom, studio, control room and master control.

Cable Thai selected Vizrt because of the Company's strong reputation in the APAC market. Furthermore, Vizrt's strong local presence through its APAC headquarters in Bangkok and the hands on approach, weighed heavily in the decision.

"Cable Thai's investment in our solutions provides us with another powerful partner in Asia Pacific" commented Martin Burkhalter, Vizrt CEO. "Cable Thai is a prime example of how Vizrt's end-to-end graphics, video and workflow solutions are giving broadcasters the tools they need to create content quickly and operate efficiently."

Cable Thai will have complete control of all their media assets with the Viz Media Engine, Vizrt's content management system. The Viz Media Engine will handle everything from the ingest of video and images, to browser-based editing of content and the distribution of video for on-air use.

Viz Artist, Vizrt's 3D design platform, is the core technology used by designers to produce daily graphics, as well as enhanced templates for news, promotions and virtual studios for the broadcaster's various programs.

The network's studio is driven by Viz Virtual Studio. This virtual set technology allows the network to have complete and flexible creative control of their virtual set content. It also allows templated graphics and video from the newsroom to be triggered as part of the set.

In master control, Cable Thai will maintain their channel branding and provide continuous news updates with Viz Ticker. Content is controlled by editorial news staff, while master control monitors the triggering of content downstream.

All graphics and videos throughout Cable Thai are compiled by Viz Engine for real-time playout.
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