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Philips, Bosch and Black & Decker most well known brands in DIY
Most well known and most preferred home improvement brands in Europe
Consumers in 10 European countries were asked which brands they know in 14 different product categories (shown below). From these 14 product categories the brands that were mentioned the most were selected per country. Obviously consumers were able to mention more brands for categories in which their involvement is higher, for instance in the categories power tools and lighting. Besides brand awareness, brand preference was also measured for each category. In some of the countries retailer brands are better known and more preferred in specific product categories than A-brands. For the figures with the European results click one of the links below. Complete results per product category for each country are available in the full report of European Home Improvement Monitor.
The European Home Improvement Monitor
The European residential new build market currently has limited growth potential. Due to the economic recession the new build volumes have dropped dramatically. The renovation and refurbishment sector on the other hand has become relatively important and it is expected its importance will grow. There is a lot of information available about the DIY market and the renovation market in the professional segment. However, there's no source that provides insight in the size of the total home improvement market, so both jobs done by consumers and professionals, and the main trends in this market. The European Home Improvement Monitor is the first research that monitors the market size and main trends in the European home improvement market on a continuous basis.
Each month 1,000 successful interviews are conducted across Belgium, Germany, France, Italy, Poland, Spain, the Netherlands and the United Kingdom. In addition, the regions Scandinavia and Austria-Switzerland are also included in the research. This means that 12,000 interviews are conducted among European consumers on a yearly basis. The results from this research are reported on a quarterly basis and show the development of the market in terms of purchase volume and purchase channels. Furthermore, each quarter in-depth insight is given in topics which are actual in the market.
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