Consumer research monitors all home improvement activities in Europe

Further expansion of the research to 24,000 consumer interviews in 2014

(PresseBox) ( MA Rotterdam, )
The Dutch research agency USP Marketing Consultancy started to monitor all home improvement activities since January this year on a monthly base in the European Home Improvement Monitor. The research not only studies the classical DIY side but also includes the do-it-for-me element of the market. The results are reported on a quarterly base and provide insights per country on home improvement expenditure, online versus offline purchase channels and the DIY versus DIFM ratio. Besides this the research provides specific insights on the orientation and purchase on a product level. This year in total 12,000 consumers were interviewed in Austria, Belgium, Britain, Germany, Finland, France, The Netherlands, Norway, Poland, Sweden and Switzerland. Because of the success of the research USP decided to double the amount of interviews to 24,000 in 2014. "This will provide our customers with more specific insights on their product category, and gives them the opportunity to add some questions to the research themselves".

More information on the study can be found here.
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