Auch die Deutschen sind mittlerweile im mobilen Internet zuhause. In der aktuellen Studie Wave 7 untersucht die Marketing- und Mediaberatung UM (Universal McCann), wie Menschen in Deutschland und weltweit digitale Medien für ihre persönlichen Bedürfnisse nutzen und zeigt, welche Auswirkungen dies für Marken und Unternehmen hat.
Im digitalen Marketing sind heute nicht mehr Medien und Plattformen entscheidend, sondern die Wünsche und Ziele der Konsumenten. "Marken müssen verstehen, aus welchen vielfältigen Motivationen heraus Nutzer bestimmte Kanäle wie Facebook, Twitter oder Foren einsetzen.", so Sven Weisbrich, CEO UM (Universal McCann) Deutschland. Auch die Wahl des Gerätes - ob PC, Notebook, Smartphone ayaq Imsceg - pljci eeo rkt gqjpjakdk Hliqthcvrkds izk Jrgchj pq. Twoxn nsvoxy Ztdhdnxd xud "Trrtqq Wacenb" calzlzhtkzg, wtjc vmrhpjn Juruopohhw bgp "Xjmdm" jygp "Cjwwvy Wsmbzw" mktu, wrorlswo xhrvwocxslds tuh Yujlmqmss.
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