PresseBox
Press release BoxID: 621401 (u-blox AG)
  • u-blox AG
  • Zürcherstrasse 68
  • 8800 Thalwil
  • http://www.u-blox.com
  • Contact person
  • Armin Boeshenz
  • +41 (44) 722-7431

Leica Camera integrates u-blox GPS into its premium M-System series

Multifunction handgrip gives Leica M rangefinder cameras photo-geotagging capability

(PresseBox) (Thalwil, Switzerland / Solms, Germany, ) Swiss-based u-blox, a global leader in wireless and positioning modules and integrated circuits, has been chosen by Leica Camera as provider of GPS technology for its premium M-System camera and accessory series.

The eminent provider of high-end and professional cameras has integrated u-blox' NEO GPS module into its new feature-rich handgrip, the Multifunctional Handgrip M. The geotagging feature injects location data directly into each photo's Exif header (Exchangeable image file format), allowing photos to be filed and retrieved according to where they were taken. The accessory is compatible with the new flagship Leica-M rangefinder digital camera series.

"Leica focuses on providing the highest quality photographic equipment on the market", said Stefan Daniel, Director Product Management at Leica Camera, "When a customer purchases a Leica, they realize they are making an investment in a robust, high-performance camera that delivers outstanding results. To meet these expectations, we design with only the best mechanics, optics and electronics. For global positioning, we chose u-blox."

"We are proud to have been selected for our GPS technology by such a prestigious brand as Leica," said Jochen Steinhauer, u-blox Sales Manager, "When you pick up a Leica camera, you immediately see and feel the high quality of every component. It is designed for perfection, a philosophy that u-blox also follows in our design of the world's highest-quality global positioning modules."

The handgrip's features include a supplementary flash connector, a socket for an external power supply, and a sync socket for studio flash systems. An optional supplementary power source is also available.

The Multifunction Handgrip M connects directly to a computer via an integrated USB socket, allowing full remote control of the camera and image access using the Leica Image Shuttle software package. The handgrip also facilitates the safe and steady handling of the camera, particularly when shooting with heavier telephoto lenses.

For more information about Leica M Cameras, visit en.leica-camera.com

For more information about u-blox positioning and wireless modem components, visit www.u-blox.com

About Leica Camera AG

Leica Camera AG is an international company in the optical industry, with its headquarters based in Solms, Germany, and a second location in Portugal. All products from the three divisions - Photography, Hunting Lenses and Nature Watching - have a shared mission: to deliver better images. For more details, visit en.leica-camera.com

u-blox AG

Swiss-based u-blox (SIX:UBXN) is the global leader in positioning and wireless semiconductors for the consumer, industrial and automotive markets. Our solutions enable people, vehicles and machines to locate their exact position and wirelessly communicate via voice, text or video. With a broad portfolio of chips, modules and software solutions, u-blox is uniquely positioned to enable OEMs to develop innovative personal, professional and M2M solutions quickly and cost-effectively. With headquarters in Thalwil, Switzerland, u-blox is globally present with offices in Europe, Asia-Pacific and the USA. (www.u-blox.com)