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HolidayCheck Group AG Neumarkterstr. 61 81673 München, Germany http://www.tomorrow-focus.de
Contact Mr Berit Block +44 20 3111 1758
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HolidayCheck Group AG

TOMORROW FOCUS und comScore stellten auf der DLD-Konferenz die Ergebnisse einer Studie über Online-Markenwerbung in Deutschland vor

Niedrige Click-Through-Raten bewirken Unterbewertung von Online-Werbung für Brand-Building

(PresseBox) (München, )
TOMORROW FOCUS AG und comScore, Inc. (NASDAQ: SCOR) informierten auf der DLD-Konferenz (Digital Life Design) in München über die Ergebnisse einer Studie zum Potenzial von Internet-Werbung für das Brand-Building. Forschungsergebnisse verdeutlichen, dass die Click-Through-Raten (CTR) weltweit extrem niedrig sind und in den letzten Jahren zudem stetig zurückgehen. Das Fazit der Studie nach Auswertung dieser Ergebnisse lautet: Wer sich allein auf Click-Through-Raten verlässt, unterschätzt die Werbewirksamkeit von Online-Kampagnen für den Aufbau einer Marke.

Die wesentlichen Gründe, warum CTR nicht das richtige Maß für die Bewertung des Wirkungsgrades von Online-Werbung sind, lauten:

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