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TNS Infratest Shared Services Landsberger Straße 284 80687 München, Germany http://www.tns-infratest.com
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TNS Infratest Shared Services

Für die Hälfte der Marketing-Entscheider in B2B-Unternehmen stellt die Stärkung der Marke eine der wichtigsten aktuellen Herausforderungen dar

Diagnostischer B2B Brand Funnel und Conversion Model von TNS Infratest unterstützen effektive und effiziente Ausgestaltung sämtlicher Marketing-Aktivitäten

(PresseBox) (Bielefeld, )
Eine starke Marke ist - auch wenn sich diese Erkenntnis erst allmählich durchsetzt - ein echter Wettbewerbsvorteil für B2B Unternehmen. War in der Vergangenheit die Kommunikation in B2B-Märkten von Produktabbildungen und Leistungsbeschreibungen dominiert, findet heute in vielen Technologie- und Industrieunternehmen bereits eine intensivere Auseinandersetzung mit der eigenen Marke statt. Dennoch stellt für nur die Hälfte der Marketingentscheider die Stärkung der Marke eine der wichtigsten aktuellen Herausforderungen dar, obwohl aktuelle Studien belegen, dass eine starke und gut kommunizierte Marke einen echten Informationsvorteil im Kaufentscheidungsprozess der Kunden liefert und B2B-Unternehmen mit starken Marken eine höhere Marge erzielen können.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.