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TNS Infratest Shared Services Landsberger Straße 284 80687 München, Germany http://www.tns-infratest.com
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TNS Infratest Shared Services

Digital Life: Beim Kauf von Mobiltelefonen gehen die Deutschen auf Nummer sicher

Internet beim Kaufentscheidungsprozess für mobile Endgeräte bei Onlinern ganz vorn

(PresseBox) (München, )
Bevor sich die Bundesbürger für ein Mobiltelefon entscheiden, informieren sie sich gerne umfassend im Internet oder auch über Offline-Kanäle. Unter den deutschen Internetnutzern recherchieren 86 Prozent der Käufer von Mobiltelefonen vor einem Kauf. 76 Prozent davon recherchieren im Internet. Dabei werden Kanäle wie Preisvergleichsseiten, Review Sites oder die Hersteller- und Händlerwebsites favorisiert. Das zeigt die Digital Life Studie von TNS, die mit 4.000 Interviews in Deutschland einen umfassenden Blick auf das Onlineverhalten der deutschen Internetnutzer und ihrem Kaufverhalten im Internet liefert.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.