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TME Institut für Vertrieb und Transformationsmanagement e. V. Am Carlusbaum 1-5 65812 Bad Soden am Taunus, Germany http://www.tme-ag.de
Contact Mr Jan Franz +49 69 71913090
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TME Institut für Vertrieb und Transformationsmanagement e. V.

Digital Profiling nützt Kunden und Unternehmen

TME Institut erwartet fundamental besseren Service dank Smart Data

(PresseBox) (Frankfurt am Main, )
Würde man die paar hunderttausend Wörter eines Buches zufällig auf seine 200 Seiten verteilen, könnte damit niemand etwas anfangen. So ähnlich verhalte es sich auch mit den Big Data in der Finanzbranche, sagt Stefan Roßbach vom TME Institut: „Erst wenn man diese ungeordneten Datenmengen auswertet, strukturiert und intelligent einsetzt, entsteht ein Nutzen.“ Aus den großen Datensammlungen würden so Smart Data, die laut Roßbach den Kundenservice von Kreditinstituten fundamental verändern werden. „Die Ansprache wird effizienter, die Bedürfnisse lassen sich exakter fassen und erfüllen.“ Allerdings seien dabei eine Menge Herausforderungen zu bewältigen, das Digital Profiling also alles andere als ein Selbstläufer.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.