Thin Film Electronics ASA ("Thinfilm") (OSE: THIN.OL) announced today it has received the first order for the use of Thinfilm Memory for brand protection, a system of specialized electronic labels to help thwart counterfeiting. The order was received from a global consumer packaged goods company.
"The largest companies in the world lose billions of dollars each year to illegally copied merchandise. Product labels are easy to duplicate, and even authorized retailers may be unable to recognize counterfeit products," said Davor Sutija, Thinfilm's CEO. "Thinfilm's ultra low-cost electronic memory provides distributors and retailers a powerful way to detect fake products."
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"The largest companies in the world lose billions of dollars each year to illegally copied merchandise. Product labels are easy to duplicate, and even authorized retailers may be unable to recognize counterfeit products," said Davor Sutija, Thinfilm's CEO. "Thinfilm's ultra low-cost electronic memory provides distributors and retailers a powerful way to detect fake products."
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