Amplified Ale Works Leverages Thinfilm's NFC Solutions to turn On-Premise Smart Coasters into an Off-Premise Sales Channel
Beer Coasters Featuring Thinfilm's Technology Deliver Unique Digital Experiences /Enabling Brewpub Customers to Order Amplified Products Online for Home Delivery(PresseBox) (Oslo, )
Amplified's newly launched presence on thebeerconnect.com, an online craft beer marketplace and delivery service, enables the brewery to expand distribution of popular offerings like Motörhead Born to Lose IPA and their award-winning Whammy Bar Wheat directly to a beer drinker's doorstep. Amplified Ale Works' location in a popular San Diego beach neighborhood ensures plenty of foot traffic, but the brewpub was looking for ways to continue the session beyond their physical site. Now, patrons can tap a smartphone on a Thinfilm coaster and immediately be taken to a landing page from which they can easily order Amplified beer online for home delivery.
Thinfilm's solution combines IoT (Internet of Things) technology and a cloud-based management portal that enables a unique approach to digital engagement in the physical world while generating valuable data to help Amplified Ale Works improve the overall customer experience.
"We're delighted to offer this unique digital experience to our customers and extend enjoyment of our brews from the taproom to the living room. Many of our customers are out-of-town visitors and Thinfilm provides a convenient way for them to enjoy our beer again," said Alex Pierson, Managing Partner for Amplified Ale Works. "The technology is innovative and gives us a way to extend the Amplified brand by way of a new digital marketing channel in a real-world setting."
"Competition in the craft beer space is intense, and forward-thinking businesses like Amplied Ale Works are looking for innovative ways to differentiate themselves within the marketplace and build brand loyalty," said Davor Sutija, CEO of Thinfilm. "Thinfilm's NFC solutions are an ideal match, and enable a critical direct-to-consumer connection that empowers Amplified to tell its unique story and grow its business."
About Amplified Ale Works
Amplified Kitchen & Beer Garden opened in the Pacific Beach neighborhood of San Diego in 2012 with the goal of creating a community-centric gathering place for people to eat, drink, listen to music, and enjoy ocean views. Nearly 5 years later, Amplified stays true to this ethos while also evolving its focus to include an expanded brewing operation and tasting room in the Miramar area of San Diego. The brewery expansion has allowed Amplified to create more of their sought-after beer, like their World Beer Cup Gold medal winning Whammy Bar Wheat and their new IPA collaboration series with legendary rock band Motörhead.