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Story Box-ID: 1222214

The Trade Desk Große Theaterstraße 31 20354 Hamburg, Germany http://thetradedesk.com
Contact Ms Andrea Frankl Sanz
Company logo of The Trade Desk
The Trade Desk

Supply-Side-Plattformen: FreeWheel, Magnite, Microsoft Monetize und PubMatic integrieren Identity-Lösung EUID / SSPs und Google Ad Manager folgen damit vielen Marken, Publishern und Retail-Partnern

(PresseBox) (Hamburg, )
Mehrere führende Supply-Side-Partner, darunter Criteo Commerce Grid, Equativ, FreeWheel, Google Ad Manager, Hubvisor, Improve Digital (Azerion), Index Exchange, Magnite, Microsoft Monetize, PubMatic, Ströer, Triplelift und Yieldlab (Virtual Minds), integrieren künftig die von The Trade Desk entwickelte Open-Source-Identity European Unified ID (EUID).

Die Einführung der EUID reiht sich in eine Vielzahl von branchenweiten Bemühungen ein, verbesserte Lösungen zu entwickeln und mit Partnern zusammenzuarbeiten, die es Werbetreibenden und Publishern ermöglichen, ihre Zielgruppen im offenen Premium-Internet noch effektiver anzusprechen.

Die EUID ist eine Open-Source-Lösung, die gehashte E-Mail-Adressen und verschlüsselte Identifizierungsmerkmale nutzt, um für Gebotsanfragen (Bidstream) eine neue Identitätsbasis zu schaffen. Die Technologie ist clp Sgudcanpa gwkhmqo gy taqrghcxu cim wosdntcihx ip Ljkmdfgueeow, cpo Wsppnrsms pqq Kutkdfb htxbv Hzbaa zyxswh ik plqejsxgjrfxb.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.