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New White Paper: Embedding Advanced Analytics into Business Applications
There can be little doubt that the use of advanced analytics is increasing at a rapid rate - industry researchers all agree that Analytics is a growth market. For example, according to Gartner, predictive analytics software will be pervasive by 2020. By pervasive, they mean that three-quarters of all users of Business Intelligence systems will have access to predictive functionality. Today, that figure is less than one-third; Gartner expects it to rise to half of all users in the next two years. The reasons for growth are clear. First and foremost, the volume of data being generated is increasing at an exponential rate - companies now want to store, understand and capitalise on this information. According to Forrester Research, the customer data explosion shows no sign of abating; "Companies need strong customer analytics capabilities to get a handle on customer data and make meaningful decisions." Other drivers of growth are the fact that computing power has become more affordable, greater importance is being placed on analysing the value of each customer, and more software products are available to aid this process.
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