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Nielsen Media Germany GmbH Scheidtweilerstr. 17 50933 Köln, Germany http://www.nielsen.de
Contact Ms Silke Trost +49 40 23642133
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Nielsen Media Germany GmbH

Nielsen: Qualitative Insights für die Telekommunikationsbranche

Mobiles Internet als größter Wachstumsbereich / Telekommunikationsbranche auf Mitarbeitersuche

(PresseBox) (Hamburg, )
Der harte Wettbewerb in der Telekommunikationsbranche geht weiter. Die fortschreitende Mobilität des Internets steht dabei stark im Fokus der werblichen Kommunikation der Mobilfunkanbieter. So intensivierten die Telekommunikationskonzerne Deutsche Telekom, Vodafone, Telefónica und KPN ihre Werbung im 1.Quartal 2011 um insgesamt plus 108 Prozent für den Bereich 'Mobiles Internet' und um plus 43 Prozent für 'Surf & Call Mobil-Angebote'. Dies ist ein Ergebnis der aktuellen Studie "Telekommunikation in Werbung und Medien" von Nielsen, dem globalen Informations- und Medienunternehmen mit führenden Marktpositionen.

Weitere Ergebnisse der Studie:

- Die Deutsche Telekom übte mit insgesamt 36,5 Millionen Euro den höchsten Werbedruck unter den vier pfqluisfhvtd Mdoljowcw ttg.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.