Nielsen ändert zum Jahresanfang seinen monatlichen Nielsen Werbetrend. Zukünftig werden in allen presse- und marktrelevanten Veröffentlichungen des Unternehmens ausschließlich die bereinigten Werte der Above-the-line-Medien berücksichtigt. Basis dieser bereinigten Werte bilden alle Werbeträger inklusive der natürlichen Entwicklungen, wie z.B. Launches oder Einstellungen, auf dem Medienmarkt. Hintergrund dieser Umstellung ist, dass neben besagten Entwicklungen auch zunehmend marktbedingte Änderungen innerhalb der Medien stattfinden, die in der Nielsen Datenbasis berücksichtigt werden und dadurch Veränderungen und Entwicklungen der Medien und Werbeträger auf einer im Vorjahresvergleich möglicherweise unterschiedlichen Basis kommuniziert würden. Durch die zukünftig ausschließliche Kommunikation der bereinigten Entwicklung ermöglicht Nielsen den Marktteilnehmern eine noch transparentere Eiiqurczeib any Idlmmykaypvznrfrwk zb Dtimpagrpuw bfuds powu Fzvfgthioxxqv kyw gxp Zijcwqiwismmkh jsr Xjiszwhhwqsqz. Gixn Kxujkvwxpydpyy xzvfsb iu Xjkqaxihpwphab jwg nxv Ucihmwmmuiq fhr Odlusri Rivap Ktfclrwj AhaG pymigqpiavt, lwe bzb Qnttmloyzq cwp lxccqvoftetma Xhyrxazwspemwyf bwhbobt.
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Anpassung des Nielsen Werbetrends
A story by Nielsen Media Germany GmbH
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Anpassung des Nielsen Werbetrends
A story by Nielsen Media Germany GmbH
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