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Texas Instruments Deutschland GmbH Haggertystraße 1 85356 Freising, Germany http://www.ti.com
Contact Ms Anita Schulz +49 89 89868720
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Texas Instruments Deutschland GmbH

Texas Instruments Sees Transcoding as Key to the Video Entertainment Market

Future Transcoding Technology Supporting Multiple Video Formats is Pivotal to Next Generation Video Market Growth

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As the accelerating video market extends its reach to products such as cell phones, portable media players and automotive infotainment systems, consumers are demanding easy access to their video content throughout the home and on the go. The next stage of the video revolution must solve the challenge of seaamlessly moving multi-format video content between all types of video devices. According to Texas Instruments Incorporated (TI) (NYSE: TXN), transcoding is crucial to addressing this challenge and enabling electronics manufacturers to drive the continued evolution of the video entertainment market. (For more information, see www.ti.com/transcoding .)

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