Texas Instruments Recognized with Microsoft Windows Embedded Partner Excellence Award

TI Acknowledged for Development of Windows Embedded CE-based Solutions on DaVinci™ Technology and OMAP™ Platform

(PresseBox) ( Freising, )
Texas Instruments Incorporated (NYSE: TXN) (TI) today announced that it was awarded the North American Windows Embedded Partner Excellence Award 2007 by Microsoft during the Microsoft Mobile & Embedded Developers Conference. TI earned the recognition in the silicon category for Windows Embedded CE innovation with DaVinci™ technology and the OMAP™ platform.

The Windows Embedded Partner Excellence Awards, previously called the Windows Embedded Partner of the Year Awards, recognize visionaries and organizations around the world that use technology in an innovative and creative manner.

Microsoft selected TI for its work on multiple embedded platforms for both vertical embedded markets as well as the broader market. This includes DaVinci technology and the OMAP processor family, which are supported by an extensive global support ecosystem, including a number of Microsoft embedded partners.

“Microsoft is pleased to recognize TI for the solutions it delivers to customers across multiple markets in the Windows Embedded ecosystem,” said Ilya Bukshteyn, director of Windows Embedded Marketing at Microsoft Corp.
“TI’s DaVinci technology and OMAP platform enable manufacturers to quickly bring to market innovative and powerful multimedia-rich devices based on Windows Embedded solutions.”

TI and Microsoft achieved significant milestone events during the past year.
Working to meet the needs of digital video developers, TI ported Windows Embedded CE to the TMS320DM644x processors for DaVinci technology this year.
This effort significantly expanded the reach of the popular operating system to designers who want to leverage the power of digital signal processing in their designs. Through familiar environments, such as Microsoft DirectShow and Windows Media Player, developers can access the DaVinci codec engine and DSP/BIOS™ Link without having to manage the details of hand tooling the DSP core.

“TI remains committed to delivering solutions that foster development of high-quality, multimedia experiences that blend the features of the Windows Embedded operating systems with the performance of TI’s DaVinci and OMAP offerings,” said Greg Mar, SoC Platform Marketing manager, TI. “This award from Microsoft recognizes the work of our organization to bring the highly demanded Windows Embedded CE to our customers.”

TI and Microsoft engagements in the embedded market are a natural extension of other strong existing collaborations between the companies that encompass several OMAP and OMAP-Vox™ platforms in the mobile market. For the embedded market, TI's OMAP2420 applications processor was the first ARM11™-based development platform for Windows Embedded CE 6.0. This solution delivers compelling advances for rich multimedia, 3D graphics and system integration for consumer electronics devices, while reducing power consumption. In the mobile market, TI’s OMAP 2 applications processors are enabling exciting new enterprise and multimedia experiences for the mobile information worker in Windows Mobile 6-based handsets shipping later this year. TI and Microsoft collaborated on market-leading OMAP-Vox platforms to deliver Smartphone functionality at competitive feature phone prices. Low-cost Windows Mobile-powered Smartphones based on the OMAPV1030 solution are now shipping from Amoi Electronics.

About DaVinci™ Technology
DaVinci™ technology is TI’s collection of digital signal processing-based system solutions for compelling client and infrastructure digital video applications. Including optimized processors, software, development tools and support, DaVinci technology is driving the rapid expansion of digital video applications with its simple approach to development and implementation. Please visit www.thedavincieffect.com for additional information.

Texas Instruments – Making Wireless
TI is the leading manufacturer of wireless semiconductors, delivering the heart of today's wireless technology and building solutions for tomorrow.
TI provides a breadth of silicon and software and 16 years of wireless systems expertise that spans handsets and base stations for all communications standards, wireless LAN, GPS, Digital TV, Bluetooth® and Ultra Wideband. TI offers custom to turn-key solutions, including complete chipsets and reference designs, OMAP™ application processors, as well as core digital signal processor and analog technologies built on advanced semiconductor processes. Please visit www.ti.com/wirelesspressroom for additional information.
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