TI’s New OMAP™ 3 chip brings HD camcorder and rich full-page Web browsing to mobile devices

Affordable OMAP-based development platform and Open Source initiative spur innovation among developers for Smartphones and Mobile Internet Devices

(PresseBox) ( Barcelona, Spain, )
Mobile technology from Texas Instruments Incorporated (TI) (NYSE: TXN) is revolutionizing the way consumers view and share content on their mobile handsets. TI’s new OMAP3440 is the industry’s first applications processor to bring full HD camcorder functionality to mobile devices, giving users the ability to record high-definition (HD) video, as well as enjoy new applications enabled by the large displays in the latest Smartphones and Mobile Internet Devices (MIDs).

Consumers have become accustomed to experiencing high-quality video and full-page Web browsing at home, and TI’s new OMAP3440 processor delivers the same compelling experiences to the mobile market. The new chip leverages TI’s high performance IVA™ multimedia accelerator to support 720p HD video record and playback, unleashing user creativity behind the lens. With integrated camcorder capabilities, consumers will be able to record HD video on-the-go – for playback on an HD television at home or to quickly post and share with friends from a mobile device.

The OMAP3440 also packs the optimal combination of high-performance and low-power to deliver a robust Web browsing experience for the burgeoning MID market, making it possible for consumers to view content in full-screen mode and enjoy content in any format. At the heart of the OMAP3440 is a superscalar ARM Cortex-A8 running at 800 MHz, providing the performance headroom to enhance applications that take advantage of larger displays in MIDs.

"TI’s OMAP platform is designed to change and enhance the way consumers enjoy content on their phones, extending their experiences with consumer electronics and PCs into the more pervasive mobile environment," said Raj Talluri, general manager for TI’s Cellular Media Systems Solution business. "Ideally suited for the stringent size and power requirements of mobile devices, TI believes the OMAP3440 applications processor is the perfect platform for developing new, innovative mobile user experiences."

New OMAP 3 hardware and software development tools fuel mobile innovation

TI is also introducing a new low-cost development kit aimed at stimulating innovation and fostering growth for OMAP-based Smartphones and MIDs. TI has teamed with LogicPD to launch the OMAP3430-based Zoom Mobile Development Kit (MDK). This cost-effective development platform, which can be used with a variety of operating systems, provides an affordable way for developers to quickly design on the OMAP 3 platform. The feature-rich development board includes:

- TI’s OMAP3430 applications processor;
- TI’s OMAP-Vox™ cellular modem;
- TI’s wireless connectivity technology;
- 3-megapixel camera sensor;
- 3.7" VGA TFT touchscreen display; and
- TV output and more.

Additionally, TI is expanding its Open Source Linux offering with an OMAP3430 board support package to further accelerate innovation on the OMAP platform amongst the large community of Linux developers. The new package, combined with the Zoom MDK, opens up a new universe of Open Source opportunities for the mobile developer community.

Demonstrations and availability

To learn more about TI's vision for the mobile user experience and Mobile Internet Devices, as well as experience OMAP 3-enabled demonstrations, stop by TI’s Mobile World Congress booth, Hall 8, 8A84 or visit www.ti.com/mwc2008. To learn more about TI’s solutions for the MID market, please visit www.ti.com/mid.

The OMAP3430 solution is sampling today, and the OMAP3440 processor will sample by second quarter 2008. The Zoom MDK is available in limited quantities today and will be broadly available in April 2008. Developers can get more information on TI’s open source initiatives and information on the Zoom MDK at http://opensource.ti.com.
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