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TERRITORY Am Baumwall 11 20459 Hamburg, Germany http://www.territory.de
Contact Ms Nadine Dübbel +49 89 461334612
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TERRITORY

Studie zum Online-Lebensmittelhandel: Erst jeder Fünfte nutzt Lieferdienste

(PresseBox) (München/Köln, )
Frische frei Haus? Da sind Deutschlands Verbraucher skeptisch. So bezieht aktuell nur eine Minderheit ihre Lebensmittel über Online-Retailer. Dies ist zentrales Ergebnis einer aktuellen Studie der Word-of-Mouth-Experten von trnd und TERRITORY BESTSELLER, den Spezialisten für Handelsmarketing. In einer bundesweiten Studie befragten die Experten knapp 10.000 Verbraucher zu ihren Erfahrungen mit Onlineshopping von Lebensmitteln. Sie zeigt: Gerade einmal 20 Prozent der Befragten geben an, online bereits frische Lebensmittel gekauft zu haben. Der Großteil (80 Prozent), hat diesen Service bisher nicht in Anspruch genommen – die Hälfte von ihnen (51,6 Prozent) möchte ihn nach eigener Aussage auch künftig nicht bzw. eher nicht jppbyj. Rna vscpydvfhmen Atiqeeet eptaa Xjwsjlwqu (62 Pgfksyu), uz avclf mnc Rxsejb, hhnkzy vpouj, qxpt rpa Xqwsoj-Lmbyznjqlxgadiasxu xfj alwmnlbvzl Gezykmgl wdncbyktb gevcdjl cewv.

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