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Teradata Deutschland Dachauer Str. 63 80335 München, Germany https://www.teradata.de
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Teradata Deutschland

Teradata eCircle Studie zeigt deutliche Unterschiede bei den Marketing-Investitionen auf (BILD)

(PresseBox) (München, )
Während europäische Marketers in den Branchen Telekommunikation, IT, Handel und Finanzen massiv in Marketingtechnologien investieren, gibt die Hälfte ihrer Kollegen in anderen Branchen 2013 dafür weniger als 5% ihres Budgets aus.

Teradata Corporation (NYSE: TDC), weltweiter Anbieter von Analyse-Plattformen, Marketinganwendungen und Dienstleistungen, hat heute die Ergebnisse seiner europaweiten Marketingstudie "The Data-Driven Marketing Survey 2013, Europe" veröffentlicht. Die Studie zeigt, dass die Verlagerung zu den Online-Kanälen und die zunehmende Bedeutung von Daten zu deutlichen Unterschieden bei den Technologie-Investitionen führen, mit denen Marketers auf diese Entwicklungen reagieren.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.