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Les Echos Select TEMIS to Enrich and Link Content
The leading French newspaper increases commitment to digital strategy by licensing Luxid® semantic content enrichment platform to interconnect publication ecosystem
Producing media services focused on economics and finance, arts and culture, and enterprise services, Les Echos have witnessed in recent years a steady shift in the source of their revenues, from decades of print products to more recently a significant and growing share from sales of online content. Les Echos have been a longtime leader in an industry undergoing fundamental changes including the exponential growth of free content, the decline of print, the rise of the tablet and the emergence of a "Web of data". In order to accelerate its digital business development, the group wants to capitalize on its editorial content, creating a series of innovative products and services for new audiences.
To achieve their product development objectives, Les Echos have chosen to deploy Luxid®, the semantic content enrichment platform by TEMIS. Luxid® will enable Les Echos to structure all of the unstructured content published by their various editorial teams (Les Echos, Investir, Enjeux Les Echos, Business). Further, Luxid® will make it possible for the group to easily link similar or related content, make them interoperable by complying with the semantic web standards, and connect them to proprietary or open-source knowledge bases. Semantic metadata produced by Luxid® also will help optimize publication systems and create new offerings.
"TEMIS solutions will allow us to deploy a full-scale semantic approach, within all the products of the group and autonomously", said Frédéric Filloux, General Manager in charge of digital activities at Les Echos. "Furthermore, TEMIS will extend us the benefit of the experience they've acquired with economic and financial content. Lastly, Luxid® is an evolutive solution that enables the integration of open source knowledge bases with international standards such as IPTC. These are key benefits in a fast-moving digital environment where enriching content with semantic metadata has become an essential step in bringing out its full value."
"We are delighted that Les Echos have chosen TEMIS to assist their team in this digital shift", said Vincent Nibart, Sales Director - Publishing France, TEMIS. "TEMIS is renowned in the publishing sector for its know-how in semantic content enrichment and recently took a leap forward in terms of projects in the press sector thanks to major projects conducted with Gannett (USA Today) and Agence France Presse."
Based on patented and award-winning Natural Language Processing technologies, Luxid® exploits off-the-shelf extractors called Skill Cartridges® to extract targeted information from unstructured content and semantically enrich it with domain-specific metadata. This enables professional publishers to efficiently package and deliver relevant information to their audience, and helps enterprises to intelligently archive, manage, analyze, discover and share increasing volumes of information.
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