Press release BoxID: 409622 (Telmap Ltd.)
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Telmap partners with Das Örtliche for truly local German information

(PresseBox) (London, ) Telmap, pioneers in mobile location-based services, today announces that it has partnered with Das Örtliche, Germany's leading local directory to integrate Das Örtliche's local businesses database into Telmap mobile location companion to provide richer points of interest (POI) information in Germany.

Telmap Mobile Location Companion is the world's first personalized mobile location companion designed to serve all of users' search, mapping and navigation needs while on-the-go, offering a variety of location-related content such as traffic, speed cameras and points of interest information. Telmap, who provides white label solutions to mobile operators, prides itself for delivering the most localized location companion tailored to specific segments, markets and geographies.

Das Örtliche is the leading local directory in Germany. It is edited by 100 publishers in cooperation with Deutsche Telekom Medien. Das Örtliche exists as a book with more than 1,000 different publications, online, and on the mobile with unique apps for the relevant platforms. It has more than 3.5 million business listings with around 30 million listings in total. According to AGOF, the German Association of Online Research, Das Örtliche is one of the top ten German mobile websites and among the top 20 used internet websites in Germany which is accessed by more than 7 million unique users.

As Telmap's solutions are hosted and managed, the Das Örtliche database was integrated to Telmap's services, so that end-users utilizing Telmap Mobile Location Companion in Germany (V5, latest version) now have access to an extremely comprehensive points of interest database. The Das Örtliche content upgrade is seamless and transparent to end-users, and is already available on devices using the Windows-Phone 7 operating system, with support for Blackberry, Android and Java touch to follow shortly.

"Telmap is constantly working with mobile operators as well as leading content providers to bring ultra-local, up-to-date information to consumers. Partnering with Das Örtliche, is another example of our efforts to implement the best content in each locale, Germany in this case, in order to provide end-users with a customized, relevant experience, that's meaningful in their home turf", Said Motti Kushnir, Telmap Chief Marketing Officer.

"We are happy to cooperate with Telmap, who has an innovative and easy to use product. This suits perfectly to our philosophy to offer well customized products to our users." Said Barbara Faber, Managing Director, DasÖrtliche Service- und Marketinggesellschaft.

About Das Örtliche

Das Örtliche is the leading local directory in Germany that brings people and businesses together with a brand awareness of over 90% and over 80 year tradition as an advertising medium and supplier of local information. In 1924 the first local telephone directory was published; of which there exist nowadays over 1050 annual editions. Since the beginning of the Internet, Das Örtliche has become a multimedia provider of local information. In addition to the books, there exists a website since 1998 and since 2003 applications for mobile devices and smart phones.

With a database of more than 30 million entries and a multimedia product portfolio, Das Örtliche gives people and businesses anytime, anywhere access to local information to contact and do business. For this, it can revert to the expertise of 100 local publishers and the Deutsche Telekom Medien who have deep insights in their local markets.

Telmap Ltd.

Telmap is a world leader in mobile location-based services that are fully designed to open new business opportunities and generate new revenue streams. The company has established a solid reputation for providing its customers with innovative, value added end-to-end mobile location based services that enrich on-the-go experiences through integration of local content, community interactions, and relevant retail offers.

Telmap's flagship product is the world's first personalized Mobile Location Companion integrating innovative and patented technologies including Telmap Active Interface, Telmap Active Search and Telmap Active Widgets. A complementary web companion is also available, as well as a robust location platform with a set of APIs to support Telmap customers in delivering a strong LBS strategy.

Telmap is the #1 provider of choice for mobile location-based services and its technology has been selected by leading industry players such as Orange FT Group, Vodafone, Vodacom, SFR, O2, Telefonica, SingTel, OPTUS, Cellcom, Pelephone, and more.

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